March 5th, 2014
Archive for the ‘Talener Blog’ Category
March 4th, 2014
February 14th, 2014
While the Olympics of Ancient Greece may have been a testament to pure athletic prowess, modern day Olympic Games are just as much a showcase for technological innovation as they are for highlighting the power of the human body. Today, entire teams of scientists, engineers and technology pros support athletes through innovations designed to improve training performance, sporting equipment, and athletic ability. The growing reliance on technology hasn’t come without significant controversy, as teams must work within strict requirements set for individual events. For this year’s XXII Olympic Winter Games in Sochi, Russia, this means weight, length and material limitations on equipment like bobsleds, specific guidelines for outfits’ fabric and tightness, and stricter regulations to make sure teams are not cheating.
Here’s some interesting tech facts from this year’s Winter Games and around Sochi:
- The Mach 39, a project from Under Armour and Lockheed Martin, is a new innovative speed skating suite that employs golf ball-esque dimples to disrupt air flow that bulks up behind a skater to shave nanoseconds of race times.
- Sochi will be the first Olympic venue to fully support a 4G LTE wireless network via MegaFon and Rostelecom, two Russian telecommunication giants.
- Watch-maker Omega has installed multiple sensors on bobsleds to collect incredibly precise performance data on rates of acceleration and deceleration, aggregate speed, and angular velocity.
- Sochi’s technological infrastructure is supported by a new network using Shortest Path Bridging, which is capable of handling up to 54,000 Gbit/s (54 Tbit/s) of traffic.
- Fiber-optic cables alert 403 snow making guns to create snow when needed for the courses of some of the most popular winter events.
- The digital marketers at Molson Beer have jumped in on the tech fun by providing branded beer freezers that only unlock for Canadian passport holders.
February 10th, 2014
This weekend members of our Boston office participated in Cycle for Survival, a high-energy indoor team cycling event that raises money for rare cancer research at Memorial Sloan Kettering Cancer Center. So far our riders Max Neumeyer, Mike Slovak, Joe Barbano, Jess Shirazi, Kaitlin Pondolfino, Kim Siembieda and Brooke Ferry have raised over $3,956 and counting that will go directly to clinical trials and research studies. Even though the event has passed, you can still donate up until April 1st! Check out some photos from the event below!
February 7th, 2014
A year after the iBeacon was announced at the World Wide Developer’s Conference, retailers are jumping on the opportunity to utilize Apple’s powerful new technology that allows for a deeper level of interaction between marketers, smart phone users, and the digital and physical worlds. Backed by the power of Bluetooth Low Energy (BLE), a variant of the Bluetooth Classic, iBeacon possesses the power to detect devices in short range, while taking up minimal battery life and incredibly low data traffic. What does this mean for marketers? A new way to strategically geolocate and message visitors in a way that hasn’t been possible before. While smart phones have allowed for geotargeting in years’ past, the new BLE technology is even more precise and not held back by the typical problems associated with WiFi and traditional Bluetooth like battery exhaustion and blocked signals.
Beacon hardware components (produced by both Apple and outside companies like Qualcomm) are now being scattered around stores, museums, venues, and other locations to transform visitor experiences. Take for example how Apple is utilizing its own technology in Apple Stores around the country where visitors can download the Apple Store App, switch on their location and notification services, and then wait for a curated experience as shoppers roam the store. By syncing with the in-store Beacon hardware, smart phone users can be informed of special deals depending on the department they are in, schedule Genius Bar appointments, get alerts when their Genius was ready, and even purchase merchandise directly through the phone without any employee interaction.
The Beacon technology could potentially mean a more disruptive in-store experience, but also unlocks a creative potential for venues like museums who could provide details on nearby artwork or relevant information to improve visitor experience. The NFL has now already experimented with this in Super Bowl XLVIII at both MetLife Stadium and the Times Square Super Bowl Boulevard where beacons were scattered to alert NFL app users on news like nearest entry gates and other points of interest.
In the coming months we can expect to see stores, ranging from Macy’s to American Eagle, playing with the technology in various ways at their retail locations. Retailers will have to responsibly balance the line between helpful in-store notifications and obnoxious advertisements. They’ll also have to deal with blacklash from the many with major concerns over data security and privacy. Even though the Beacons themselves do not use an internet connection or collect data, they will still sync with phones that have access lines to user data.