Creating a Rental Market
In this past weekend’s Sunday Business section of the New York Times, a new web startup was profiled called Chegg.com. They are a web-based service that rents textbooks to students. They took a product with consistently high demand (students need the books to take their classes) in an often unorganized and chaotic market (no widespread marketplace previously existed for used textbooks), and offered them to the consumer (students) at a large discount. It sounds like a great solution to a ..read more
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Tags: Chegg.com, Matt Kroll, New York Times, NY Times, Rental, Rental Market, Sunday Business, Textbook Rental, Textbooks, web-based service
Tags: Chegg.com, Matt Kroll, New York Times, NY Times, Rental, Rental Market, Sunday Business, Textbook Rental, Textbooks, web-based service