• 5+ years in Business Intelligence and Data Analytics, with experience across B2B and B2C
• Strong understanding of Lead-generation process, marketing technology, paid media
• Demonstrated experience leveraging data to optimize funnel, user acquisition, conversions
• Experience working with Salesforce platform and data
• Experience implementing and building reports & data visualizations
• Knowledge of Excel, Google Analytics, Google Ads, etc. 
• Ability to pull & query data: any coding experience or skills is a plus
• A/B Testing
• Autonomous, scrappy, and ability to drive data practice without need to be hand-held
• Experience and ability to work cross-functionally with product and marketing and presenting to senior leadership

• Degree in Data / Analytics field or similar
• MBA

{“@context”:”http://schema.org”,”@type”:”JobPosting”,”baseSalary”:null,”datePosted”:”2024-08-21″,”validThrough”:”2024-08-21″,”description”:”<div fr-original-style="line-height: 107%; font-size: 16px;" style="line-height: 107%; font-size: 16px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma, Geneva, sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;">Our client is a&nbsp;</span><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;">conglomerate of 5+ brands that operate reproductive health businesses. They provide services across egg donation, surrogacy, and financing for reproductive health. This organization is one of the largest surrogate parenting agencies in the world, having served thousands of families for decades. They are looking for a Manager of BI and Marketing Analytics to optimize their lead-gen, funnel, and drive conversion and user engagement.&nbsp;</span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">&nbsp;</strong></span></span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">Job Title:</strong><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">&nbsp;</strong> Manager of Business Intelligence and Marketing Analytics</span></span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">&nbsp;</strong></span></span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">Location:</strong><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">&nbsp;</strong><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">&nbsp;</strong>100% Remote: Ability to work ET hours &nbsp;&nbsp;</span></span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">&nbsp;</strong></span></span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">Required Technology and Skills:</strong></span></span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">&nbsp;</strong></span></span></div><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;" type="disc"><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">5+ years&nbsp;in Business Intelligence and Data Analytics, with experience across B2B and B2C</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">Strong understanding of Lead-generation process, marketing technology, paid media</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">Demonstrated experience leveraging data to optimize funnel, user acquisition, conversions</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">Experience working with Salesforce platform and data</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">Experience implementing and building reports &amp; data visualizations</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">Knowledge of Excel, Google Analytics, Google Ads, etc.&nbsp;</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">Ability to pull &amp; query data: any coding experience or skills is a plus</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">A/B Testing</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">Autonomous, scrappy, and ability to drive data practice without need to be hand-held</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">Experience and ability to work cross-functionally with product and marketing and presenting to senior leadership</li></ul><div fr-original-style="line-height:12.95pt;background-color:#ffffff;" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">&nbsp;</span></span></div><div fr-original-style="line-height:12.95pt;background-color:#ffffff;" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">&nbsp;</span></span></div><div fr-original-style="line-height:12.95pt;background-color:#ffffff;" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">&nbsp;</span></span></div><div fr-original-style="line-height:12.95pt;background-color:#ffffff;" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">Additional Skills:&nbsp;</strong></span></span></div><div fr-original-style="line-height:12.95pt;background-color:#ffffff;" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">&nbsp;</span></span></div><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;" type="disc"><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">Degree in&nbsp;Data / Analytics field or similar</li><li fr-original-style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; font-family: Tahoma, Geneva, sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); box-sizing: border-box;">MBA</li></ul><div fr-original-style="line-height:12.95pt;background-color:#ffffff;" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="width:36pt;" style="width: 36pt; box-sizing: border-box; font-size: inherit;">&nbsp;</span></span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">Salary Range:&nbsp;</strong> Target base salary range of $130,000 – $160,000 (Based on experience), with potential bonus and great benefits</span></span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; font-weight: bold;">&nbsp;</strong></span></span></div><div fr-original-style="line-height: 12.95pt; background-color: rgb(255, 255, 255);" style="line-height: 12.95pt; background-color: rgb(255, 255, 255); box-sizing: border-box; font-family: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></div><div fr-original-style="line-height:107%;font-size:15px;" style="line-height: 107%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;">If interested, please apply for immediate consideration or reach out to Heather Petropoulos at <a data-fr-linked="true" fr-original-style="" href="mailto:hpetropoulos@talener.com" style="box-sizing: border-box; background: transparent; color: rgb(0, 112, 192); text-decoration: none; user-select: auto; font-family: inherit; font-size: inherit; cursor: pointer;">hpetropoulos@talener.com</a>.</span></div><div fr-original-style="line-height:107%;font-size:15px;" style="line-height: 107%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></div><div fr-original-style="line-height:107%;font-size:15px;" style="line-height: 107%; font-size: 15px; box-sizing: border-box; font-family: inherit;">#LI-Remote</div><div fr-original-style="line-height: 107%; font-size: 15px;" style="line-height: 107%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family:Arial;" style="font-family: Arial; box-sizing: border-box; font-size: inherit;">&nbsp;</span></div><div fr-original-style="line-height:107%;font-size:15px;" style="line-height: 107%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family:Arial;" style="font-family: Arial; box-sizing: border-box; font-size: inherit;">&nbsp;</span></div>”,”employmentType”:”FULL_TIME”,”hiringOrganization”:{“@type”:”Organization”,”name”:”Talener”},”jobLocation”:{“@type”:”Place”,”address”:{“@type”:”PostalAddress”,”streetAddress”:null,”addressLocality”:”Boston”,”addressRegion”:”MA”,”postalCode”:null,”addressCountry”:null}},”title”:”Business Intelligence and Marketing Analytics Lead”,”url”:”https://talener.com/jobs/?cjobid=AG14557981&rpid=996857&postid=XtNHIETPkiA”,”identifier”:{“@type”:”PropertyValue”,”name”:”Talener”,”value”:null}}