New York, NY

Director, Digital Media Audience Growth

Talener

We’re seeking an expert in brand audience growth on the largest social media platforms and online news outlets. This job is the first hire of this kind for one the largest digital media and publishing brands in the country. They own over 40 brands in health, entertainment, finance, and food/drink. Candidates should be experts in growing off-platform audiences across Facebook, Instagram, YouTube, TikTok and other’s. In addition to the social media element, you should also understand how to drive traffic via 3rd party news outlets like Google Discover, Yahoo News, Apple News and MSN to name a few. These brands are consumed by over 200 million people annually and we’re seeking to expand through today’s most modern technology platforms. 

 

Job Title:  Director, Digital Media Distribution and Audience Growth

Location:  New York, NY – Hybrid onsite/remote


Required Technology and Skills:

  • 8-10 years digital media and online brand audience growth. 
  • Experience with digital content feeds, workflow, and process. 
  • Experience with driving online traffic via the largest social media platforms; Facebook, Instagram, YouTube.
  • Prior experience with data analysis and budgeting, 
  • Intimate knowledge of digital content distribution across 3rd party news outlets and sites. 
  • Understanding of software development and engineering of online properties.
  • Experiencing working with multiple editorial, SEO, growth and engineering teams and stakeholders.  
  • Experience working with brand managers to build a develop online expansion strategies of 3rd party platforms and social media. 

 Additional Skills:

  • Has worked with enterprise brands delivering tangible ROI of 3rd party audience growth. 
  • Prior jib history with name-brand digital media properties, software products or retailers. 
  • Degree in a related field. 
  • Understand of news syndication and D2C business.
  • Experience building a new team and establishing process and execution of strategy.  

Compensation: The target base salary range is $150,000-$175,000 based on experience and qualifications. 

Benefits and Perks:

  • Comprehensive benefit package, to include all the perks of fortune 1000 company. 
  • Full PTO policy and retirement plan. 
  • Access to a hybrid work schedule in New York City. Only candidates currently living local the New York City metro area will be considered. 

Client:  Our client is the largest digital and print media company in America. They manage an own iconic brands read and consumed by over 200 million people annually. The job will begin as an individual contributor with the goal of building a new audience growth and distribution team. As the head of this new team, you will be working directly with the COO and CRO of the company. With the opportunity to establish the online 3rd party social media and news media strategy. 


For more information and to apply, contact Henry Boulos hboulos@talener.com 

 

#LI-Hybrid

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Candidates should be experts in growing off-platform audiences across Facebook, Instagram, YouTube, TikTok and other&rsquo;s. In addition to the social media element, you should also understand how to drive traffic via 3<sup fr-original-style="" style="box-sizing: border-box; top: -0.5em; font-family: inherit; position: relative; font-size: 75%; line-height: 0; vertical-align: baseline;">rd</sup> party news outlets like Google Discover, Yahoo News, Apple News and MSN to name a few. These brands are consumed by over 200 million people annually and we&rsquo;re seeking to expand through today&rsquo;s most modern technology platforms.&nbsp;</span></p><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-weight: 700;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">&nbsp;</span></strong></span></p><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-weight: 700;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">Job Title: &nbsp;</span></strong><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">Director,<strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-weight: 700;">&nbsp;</strong>Digital Media Distribution and Audience Growth</span></span></p><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-weight: 700;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">Location: &nbsp;</span></strong><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">New York, NY &ndash; Hybrid onsite/remote</span></span></p><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></div><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-weight: 700;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">Required Technology and Skills:</span></strong></span></p><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">8-10 years digital media and online brand audience growth.&nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Experience with digital content feeds, workflow, and process.&nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Experience with driving online traffic via the largest social media platforms; Facebook, Instagram, YouTube.</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Prior experience with data analysis and budgeting,&nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Intimate knowledge of digital content distribution across 3<sup fr-original-style="" style="box-sizing: border-box; top: -0.5em; font-family: inherit; position: relative; font-size: 75%; line-height: 0; vertical-align: baseline;">rd</sup> party news outlets and sites.&nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Understanding of software development and engineering of online properties.</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Experiencing working with multiple editorial, SEO, growth and engineering teams and stakeholders. &nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Experience working with brand managers to build a develop online expansion strategies of 3<sup fr-original-style="" style="box-sizing: border-box; top: -0.5em; font-family: inherit; position: relative; font-size: 75%; line-height: 0; vertical-align: baseline;">rd</sup> party platforms and social media.&nbsp;</span></li></ul><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">&nbsp;</span><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-weight: 700;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">Additional Skills:</span></strong></span></p><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Has worked with enterprise brands delivering tangible ROI of 3<sup fr-original-style="" style="box-sizing: border-box; top: -0.5em; font-family: inherit; position: relative; font-size: 75%; line-height: 0; vertical-align: baseline;">rd</sup> party audience growth.&nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Prior jib history with name-brand digital media properties, software products or retailers.&nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Degree in a related field.&nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Understand of news syndication and D2C business.</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Experience building a new team and establishing process and execution of strategy. &nbsp;</span></li></ul><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-weight: 700;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">Compensation:&nbsp;</span></strong><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">The target base salary range is $150,000-$175,000 based on experience and qualifications.&nbsp;</span></span></p><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-weight: 700;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">Benefits and Perks:</span></strong></span></p><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Comprehensive benefit package, to include all the perks of fortune 1000 company.&nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Full PTO policy and retirement plan.&nbsp;</span></li><li fr-original-style="font-family: Verdana, Geneva, sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><span fr-original-style="font-size: 12pt;" style="font-size: 12pt; box-sizing: border-box;">Access to a hybrid work schedule in New York City. Only candidates currently living local the New York City metro area will be considered.&nbsp;</span></li></ul><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-weight: 700;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">Client:</span></strong><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">&nbsp; Our client is the largest digital and print media company in America. They manage an own iconic brands read and consumed by over 200 million people annually. The job will begin as an individual contributor with the goal of building a new audience growth and distribution team. As the head of this new team, you will be working directly with the COO and CRO of the company. With the opportunity to establish the online 3<sup fr-original-style="" style="box-sizing: border-box; top: -0.5em; font-family: inherit; position: relative; font-size: 75%; line-height: 0; vertical-align: baseline;">rd</sup> party social media and news media strategy.&nbsp;</span></span></p><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><font face="inherit, serif" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">For more information and to apply, contact&nbsp;Henry Boulos </span></font><a fr-original-style='font-family: "inherit", serif; font-size: 16px;' href="mailto:hboulos@talener.com" style='font-family: "inherit", serif; font-size: 16px; box-sizing: border-box; background: 0px 0px; color: rgb(0, 112, 192); text-decoration: none; user-select: auto; cursor: pointer;'>hboulos@talener.com</a><font face="inherit, serif" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">&nbsp;</span></font><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></div><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-family: Verdana,Geneva,sans-serif;" style="font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 16px;" style="font-size: 16px; box-sizing: border-box;">&nbsp;</span></span></p><p fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;line-height:normal;font-size:15px;font-family:"Arial",sans-serif;' style="margin: 0in; line-height: normal; font-size: 15px; font-family: Arial, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 16px; font-family: Verdana, Geneva, sans-serif;" style="font-size: 16px; font-family: Verdana, Geneva, sans-serif; box-sizing: border-box;">#LI-Hybrid</span></p>”,”employmentType”:”FULL_TIME”,”hiringOrganization”:{“@type”:”Organization”,”name”:”Talener”},”jobLocation”:{“@type”:”Place”,”address”:{“@type”:”PostalAddress”,”streetAddress”:null,”addressLocality”:”New York”,”addressRegion”:”NY”,”postalCode”:null,”addressCountry”:null}},”title”:”Director, Digital Media Audience Growth”,”url”:”https://talener.com/jobs/?cjobid=HB986316123&rpid=864271&postid=sLrrBsVD6vg”,”identifier”:{“@type”:”PropertyValue”,”name”:”Talener”,”value”:null}}

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