New York, NY

Fractional Director of Marketing (DTC Telehealth)

Talener

Title: Director of Marketing | Telehealth GTM Strategy

Location: Remote | Preference for NYC/Westchester-area candidates

Company: Confidential Consumer Health & Telehealth Company

The Role:
We're seeking a fractional marketing leader to build and operationalize the GTM strategy for a growing telehealth business. This individual will partner closely with executive leadership to create scalable frameworks for launching new healthcare offerings, driving ongoing growth, improving subscription retention, and maximizing affiliate/partner opportunities.

This is a highly strategic, hands-on engagement for someone who has successfully built marketing engines within telehealth and understands both customer acquisition and long-term retention.

Must-Have Skills:
  • Telehealth marketing experience
  • Direct-to-consumer (DTC) healthcare background
  • GTM strategy development and execution
  • Subscription, retention, and lifecycle marketing expertise
  • Strong understanding of patient acquisition, onboarding, and engagement
  • Experience leading cross-functional initiatives without direct authority
  • Ability to build scalable marketing processes and playbooks
  • Hands-on expertise in growth, retention, CRM, ecommerce, partnerships, or a related discipline
  • Consulting, fractional, or advisory experience strongly preferred
Plusses:
  • Telehealth subscription business experience
  • Ecommerce and direct-response marketing background
  • Affiliate/partnership marketing expertise
  • Experience launching new healthcare services or treatment categories
  • Fractional CMO or VP Marketing experience
  • Startup or high-growth company experience
Compensation:
  • 3-month contract engagement
  • Competitive hourly rate of $125 / hour
  • Potential extension based on business needs
  • Competitive hourly/project-based compensation
For additional information or to apply, please contact Bethany Moulthrop at bmoulthrop@talener.com.

#LI-REMOTE

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This individual will partner closely with executive leadership to create scalable frameworks for launching new healthcare offerings, driving ongoing growth, improving subscription retention, and maximizing affiliate/partner opportunities.</span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;">This is a highly strategic, hands-on engagement for someone who has successfully built marketing engines within telehealth and understands both customer acquisition and long-term retention.</span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;">Must-Have Skills:</span></span></div><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Telehealth marketing experience</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Direct-to-consumer (DTC) healthcare background</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">GTM strategy development and execution</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Subscription, retention, and lifecycle marketing expertise</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Strong understanding of patient acquisition, onboarding, and engagement</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience leading cross-functional initiatives without direct authority</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Ability to build scalable marketing processes and playbooks</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Hands-on expertise in growth, retention, CRM, ecommerce, partnerships, or a related discipline</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Consulting, fractional, or advisory experience strongly preferred</li></ul><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;">Plusses:</span></span></div><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Telehealth subscription business experience</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Ecommerce and direct-response marketing background</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Affiliate/partnership marketing expertise</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience launching new healthcare services or treatment categories</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Fractional CMO or VP Marketing experience</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Startup or high-growth company experience</li></ul><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;">Compensation:</span></span></div><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">3-month contract engagement</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Competitive hourly rate of $125 / hour</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Potential extension based on business needs</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Competitive hourly/project-based compensation</li></ul><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;">For additional information or to apply, please contact Bethany Moulthrop at <a data-fr-linked="true" fr-original-style="" href="mailto:bmoulthrop@talener.com" style="box-sizing: border-box; user-select: auto; background: transparent; color: rgb(0, 112, 192); text-decoration: none; font-family: inherit; font-size: inherit; cursor: pointer;">bmoulthrop@talener.com</a>.</span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">#LI-REMOTE</span></div></div>”,”employmentType”:”CONTRACTOR”,”hiringOrganization”:{“@type”:”Organization”,”name”:”Talener”},”jobLocation”:{“@type”:”Place”,”address”:{“@type”:”PostalAddress”,”streetAddress”:null,”addressLocality”:”New York”,”addressRegion”:”NY”,”postalCode”:null,”addressCountry”:null}},”title”:”Fractional Director of Marketing (DTC Telehealth)”,”url”:”https://talener.com/jobs/?cjobid=BA1897969813&rpid=1691742&postid=FBEOx04V88w”,”identifier”:{“@type”:”PropertyValue”,”name”:”Talener”,”value”:null}}

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