• Own paid media strategy and performance across Google, Meta, and TikTok, with a mandate to stand up new channels (starting with Reddit)
• Drive daily, weekly, and monthly performance reviews — monitoring trends and translating them into next-step actions
• Build and maintain reporting that triangulates across GA4, Google Ads, Meta Ads, and Power BI — rather than relying on any single platform's numbers
• Bring full-funnel strategic thinking to the table — moving beyond tactical optimizations to bigger-picture channel and funnel strategy
• Partner with the ecommerce team on A/B testing and shared initiatives
• Meet weekly with leadership on performance, priorities, and next steps

• 3+ years of experience at the Director level in performance marketing, including people management
• Proven experience managing $1M+/month in paid media budgets
• Deep, hands-on expertise in Google Ads and Meta Ads — able to speak fluently to platform mechanics, auction dynamics, and recent platform changes (e.g., bidding/budget updates, creative/algorithm shifts)
• Track record of standing up new advertising channels from scratch, with the ability to walk through that process in detail
• Ecommerce background required — direct experience marketing physical or digital products (not services-only)
• In-house/client-side background preferred — agency-only experience is not a fit
• Strategic mindset — comfortable setting full-funnel direction, not just executing tactical optimizations

• Experience running incrementality testing (e.g., geo-tests) and working with MMM
• Familiarity with Reddit or CTV advertising
• Industry awards or recognition
• Experience working with cross-functional ecommerce teams

• $105/hour W2
• 30-40 hours/week (flexible)

{“@context”:”http://schema.org”,”@type”:”JobPosting”,”baseSalary”:null,”datePosted”:”2026-09-18″,”validThrough”:”2027-09-18″,”description”:”<div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma, Geneva, sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;">Title:</span></strong></span><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">&nbsp;&nbsp;</strong>Director of Performance Marketing&nbsp;(eCommerce)</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Client:</strong> Fast-growing, PE-backed ecommerce company that specializes in selling healthcare products</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Location:</strong> Remote (EST Hours)</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Engagement:</strong> 3 month Contract with preference to extend through February</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Start Date:</strong> ASAP</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">About the Role</strong></span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;">Our client is looking&nbsp;for a Director of Performance Marketing to lead paid media strategy and execution across Google, Meta, and TikTok, with an upcoming expansion into Reddit. This is a player-coach role &mdash; you&#39;ll set&nbsp;2-3 month&nbsp;strategic direction while staying hands-on enough to step directly into platform management when needed. You&#39;ll manage a growth marketing manager and work cross-functionally with the ecommerce team, reporting directly to the Head of Marketing.</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Responsibilities</strong></span></span></div><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;" type="disc"><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Own paid media strategy and performance across Google, Meta, and TikTok, with a mandate to stand up new channels (starting with Reddit)</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Drive daily, weekly, and monthly performance reviews &mdash; monitoring trends and translating them into next-step actions</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Build and maintain reporting that triangulates across GA4, Google Ads, Meta Ads, and Power BI &mdash; rather than relying on any single platform&#39;s numbers</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Bring full-funnel strategic thinking to the table &mdash; moving beyond tactical optimizations to bigger-picture channel and funnel strategy</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Partner with the ecommerce team on A/B testing and shared initiatives</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Meet weekly with leadership on performance, priorities, and next steps</li></ul><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Must-Have Skills</strong></span></span></div><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;" type="disc"><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">3+ years of experience at the Director level in performance marketing, including people management</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Proven experience managing $1M+/month in paid media budgets</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Deep, hands-on expertise in Google Ads and Meta Ads &mdash; able to speak fluently to platform mechanics, auction dynamics, and recent platform changes (e.g., bidding/budget updates, creative/algorithm shifts)</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Track record of standing up new advertising channels from scratch, with the ability to walk through that process in detail</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Ecommerce background required &mdash; direct&nbsp;experience&nbsp;marketing physical or digital products (not services-only)</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">In-house/client-side background preferred &mdash; agency-only experience is not a fit</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Strategic mindset &mdash; comfortable setting full-funnel direction, not just executing tactical optimizations</li></ul><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Pluses</strong></span></span></div><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;" type="disc"><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience running incrementality testing (e.g., geo-tests) and working with MMM</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Familiarity with Reddit or CTV advertising</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Industry awards or recognition</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience working with cross-functional ecommerce teams</li></ul><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Compensation</strong></span></span></div><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;" type="disc"><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">$105/hour&nbsp;W2</li><li fr-original-style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="line-height: 108%; font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">30-40 hours/week (flexible)</li></ul><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;">&nbsp;</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;">For additional information or to apply, please contact Bethany Moulthrop at&nbsp;<a fr-original-style="" href="mailto:bmoulthrop@talener.com" style="box-sizing: border-box; user-select: auto; background: transparent; color: rgb(0, 112, 192); text-decoration: none; font-family: inherit; font-size: inherit; cursor: pointer;"><span fr-original-style="color: rgb(5, 99, 193);" style="color: rgb(5, 99, 193); box-sizing: border-box; font-size: inherit;">bmoulthrop@talener.com</span></a>.</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;">&nbsp;</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box; font-size: inherit;">#LI-REMOTE</span></span></div><div fr-original-style="line-height:108%;font-size:15px;" style="line-height: 108%; font-size: 15px; box-sizing: border-box; font-family: inherit;"><span fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">&nbsp;</span></div>”,”employmentType”:”CONTRACTOR”,”hiringOrganization”:{“@type”:”Organization”,”name”:”Talener”},”jobLocation”:{“@type”:”Place”,”address”:{“@type”:”PostalAddress”,”streetAddress”:null,”addressLocality”:”New York”,”addressRegion”:”NY”,”postalCode”:null,”addressCountry”:null}},”title”:”Director of Performance Marketing”,”url”:”https://talener.com/jobs/?cjobid=BA272867918&rpid=1718319&postid=r2PdSupmyFs”,”identifier”:{“@type”:”PropertyValue”,”name”:”Talener”,”value”:null}}