{“@context”:”http://schema.org”,”@type”:”JobPosting”,”baseSalary”:null,”datePosted”:”2026-07-10″,”validThrough”:”2027-07-10″,”description”:”<div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><h1 fr-original-style="" style="box-sizing: border-box; margin: 20px 0px 10px; font-size: 36px; font-family: inherit; font-weight: 500; line-height: 1.1; color: inherit;"><span fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Company:</strong></span></h1><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;">A leading consumer healthcare and eCommerce company focused on helping consumers navigate, manage, and pay for healthcare expenses through innovative digital health solutions. The organization has recently launched a direct-to-consumer telehealth brand and is investing heavily in building and scaling the business.</span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Title:&nbsp;</strong>&nbsp;Fractional Director of Marketing / GTM Lead (D2C Telehealth)</span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Role:</strong></span><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;">Our client is seeking a senior marketing leader to own the go-to-market strategy for a rapidly growing telehealth business unit. This person will serve as a strategic thought partner to executive leadership while helping establish the processes, operating structure, and cross-functional alignment necessary to scale the business.</span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;">The telehealth brand currently focuses on weight loss/GLP-1 services and is preparing to expand into additional healthcare offerings, including Hormone Replacement Therapy (HRT). This role will be dedicated to the telehealth business while partnering closely with growth marketing, retention, eCommerce, product, design, creative, and broader marketing teams.</span></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;">This is a highly strategic, hands-on leadership opportunity for someone who has successfully built and scaled GTM programs within a telehealth or direct-to-consumer healthcare environment.</span></span></div><h2 fr-original-style="" style="box-sizing: border-box; font-size: 30px; margin-top: 20px; margin-bottom: 10px; font-family: inherit; font-weight: 500; line-height: 1.1; color: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Responsibilities:</strong></span></span></h2><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Own and evolve the go-to-market strategy for the telehealth business.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Serve as a senior marketing thought partner to executive leadership.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Build marketing processes, operating rhythms, and scalable frameworks.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Drive cross-functional alignment across marketing, product, growth, retention, eCommerce, and creative teams.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Influence stakeholders and lead initiatives within a matrixed organization, often without direct reporting authority.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Evaluate and optimize acquisition, conversion, retention, and lifecycle marketing strategies.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Improve the end-to-end patient journey and customer experience.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Ensure telehealth initiatives align with broader company objectives and customer ecosystems.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Provide strategic recommendations and challenge assumptions when needed.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Coordinate embedded marketing resources across multiple teams.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Partner with growth marketing, retention, and eCommerce leaders to identify opportunities for growth and operational improvements.</li></ul><h1 fr-original-style="" style="box-sizing: border-box; margin: 20px 0px 10px; font-size: 36px; font-family: inherit; font-weight: 500; line-height: 1.1; color: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Must-Have Skills</strong></span></span></h1><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Direct telehealth marketing experience.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience building and executing GTM strategies for a telehealth or direct-to-consumer healthcare business.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Director-level or higher marketing leadership experience.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Strong understanding of acquisition, conversion, retention, lifecycle marketing, and customer journey optimization.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience operating successfully within matrixed organizations.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Proven ability to influence and lead cross-functional teams without direct authority.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience establishing marketing processes, frameworks, and operating models.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Strong strategic mindset with the ability to connect business unit objectives to broader company goals.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Hands-on expertise within at least one core marketing discipline; not solely a project/program manager.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Ability to evaluate channel strategy, challenge assumptions, and drive informed decision-making.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Strong executive communication and stakeholder management skills.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Deep understanding of consumer healthcare and patient experience.</li></ul><h1 fr-original-style="" style="box-sizing: border-box; margin: 20px 0px 10px; font-size: 36px; font-family: inherit; font-weight: 500; line-height: 1.1; color: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Plusses</strong></span></span></h1><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience at organizations such as Hims &amp; Hers, Ro, Thirty Madison, or similar DTC healthcare companies.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience with GLP-1, weight loss, wellness, or hormone therapy offerings.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Familiarity with telehealth patient acquisition funnels and patient journeys.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Experience managing significant marketing budgets and multi-channel marketing programs.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Prior people leadership experience.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Exposure to healthcare payments, FSA/HSA, healthcare benefits, or healthcare eCommerce ecosystems.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Familiarity with connecting telehealth initiatives into broader healthcare consumer platforms.</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">NYC or Westchester-based candidates preferred, though not required.</li></ul><h1 fr-original-style="" style="box-sizing: border-box; margin: 20px 0px 10px; font-size: 36px; font-family: inherit; font-weight: 500; line-height: 1.1; color: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><span fr-original-style="font-size: 14px;" style="font-size: 14px; box-sizing: border-box;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Compensation</strong></span></span></h1><ul fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">$125/hour</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">3-month contract</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Potential extension based on business needs and performance</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">100% remote</li><li fr-original-style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px;" style="font-family: Tahoma, Geneva, sans-serif; font-size: 14px; box-sizing: border-box;">Must work EST business hours</li></ul><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;">For additional information or to apply, please contact Bethany Moulthrop at <a fr-original-style="" href="mailto:bmoulthrop@talener.com" style="box-sizing: border-box; user-select: auto; background: transparent; color: rgb(0, 112, 192); text-decoration: none; font-family: inherit; font-size: inherit; cursor: pointer;">bmoulthrop@talener.com</a></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></span></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><span fr-original-style="font-family: Tahoma,Geneva,sans-serif;" style="font-family: Tahoma, Geneva, sans-serif; box-sizing: border-box;">#LI-REMOTE</span></div></div>”,”employmentType”:”CONTRACTOR”,”hiringOrganization”:{“@type”:”Organization”,”name”:”Talener”},”jobLocation”:{“@type”:”Place”,”address”:{“@type”:”PostalAddress”,”streetAddress”:null,”addressLocality”:”New York”,”addressRegion”:”NY”,”postalCode”:null,”addressCountry”:null}},”title”:”Fractional Director of Marketing (D2C Telehealth)”,”url”:”https://talener.com/jobs/?cjobid=BA634213710&rpid=1663775&postid=jRYLhZE5bv0″,”identifier”:{“@type”:”PropertyValue”,”name”:”Talener”,”value”:null}}