Talener
- 100% Remote (U.S.)
- EST hours required (Eastern Time candidates preferred)
- Lead strategy across Paid Search, Meta, CTV, Affiliate, and emerging acquisition channels.
- Oversee pacing, budget allocation, channel performance, and weekly business reporting.
- Drive attribution and incrementality measurement, including iROAS, geo testing, MMM, and experimentation.
- Partner with internal analytics teams and agency partners to translate data into actionable business recommendations.
- Present marketing performance and strategic insights to executive leadership, including Finance, COO, and CFO.
- Monitor multiple revenue streams and identify opportunities to improve acquisition efficiency and business performance.
- Collaborate cross-functionally with Data, SEO, and Marketing leadership while operating independently in a fast-paced environment.
- 5+ years of paid media experience with recent leadership experience.
- Strong expertise in Google Ads/Paid Search and Meta.
- Direct-to-consumer (D2C) marketing experience.
- Experience managing large paid media budgets ($10M+ preferred).
- Deep understanding of attribution, incrementality, iROAS, geo testing, and marketing measurement.
- Experience partnering with agencies and interpreting MMM/attribution models.
- Executive-level communication skills with experience presenting performance insights to senior leadership.
- Proven ability to operate independently and lead in highly cross-functional organizations.
- Healthcare or regulated industry experience.
- Experience with Connected TV (CTV), Affiliate Marketing, YouTube, or emerging paid channels.
- Familiarity with Answer Engine Optimization (AEO).
- Experience working alongside data science or marketing analytics teams.
- Experience leading performance marketing during periods of rapid growth or organizational change.
- Contract: Competitive hourly rate up to 100-125/hour, dependent on experience
- 40 hours/week preferred
- Initial engagement through October 2026, with strong likelihood of extension through February 2027
- Target start date: August 10, 2026.
{“@context”:”http://schema.org”,”@type”:”JobPosting”,”baseSalary”:null,”datePosted”:”2026-07-16″,”validThrough”:”2027-07-16″,”description”:”<div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Company</strong></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Our client is a rapidly growing, digital-first healthcare technology company transforming how consumers discover, purchase, and engage with healthcare products and services online. With millions of customers, a sophisticated direct-to-consumer business, and over $15M in annual paid media spend, they're seeking an experienced marketing leader to provide strategic leadership during a critical transition period.</div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Location</strong></div><ul data-end="571" data-start="486" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li data-end="510" data-section-id="qph7fj" data-start="486" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">100% Remote (U.S.)</li><li data-end="571" data-section-id="gmynvh" data-start="511" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">EST hours required (Eastern Time candidates preferred)</li></ul><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">The Role</strong></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Interim Director of Performance Marketing (Contract)</div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">We're seeking an experienced Interim Director of Performance Marketing to provide leadership during a maternity leave while helping scale one of the largest D2C acquisition programs in healthcare.</div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">This is a highly visible role responsible for overseeing paid media strategy, channel performance, attribution, and incrementality across a $15M+ marketing budget. You'll partner closely with executive leadership, finance, analytics, and agency partners to ensure marketing investments are driving measurable business results.</div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">While this is a strategic leadership position, we're looking for someone who has been hands-on in paid media and can confidently evaluate campaign performance, challenge assumptions, and guide optimization efforts.</div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Responsibilities</strong></div><ul data-end="2198" data-start="1421" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li data-end="1513" data-section-id="ghlerb" data-start="1421" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Lead strategy across Paid Search, Meta, CTV, Affiliate, and emerging acquisition channels.</li><li data-end="1602" data-section-id="1ct8io1" data-start="1514" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Oversee pacing, budget allocation, channel performance, and weekly business reporting.</li><li data-end="1710" data-section-id="zay30s" data-start="1603" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Drive attribution and incrementality measurement, including iROAS, geo testing, MMM, and experimentation.</li><li data-end="1830" data-section-id="1tdqwbx" data-start="1711" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Partner with internal analytics teams and agency partners to translate data into actionable business recommendations.</li><li data-end="1943" data-section-id="qabi7u" data-start="1831" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Present marketing performance and strategic insights to executive leadership, including Finance, COO, and CFO.</li><li data-end="2065" data-section-id="1r48uyd" data-start="1944" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Monitor multiple revenue streams and identify opportunities to improve acquisition efficiency and business performance.</li><li data-end="2198" data-section-id="1l1c4ks" data-start="2066" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Collaborate cross-functionally with Data, SEO, and Marketing leadership while operating independently in a fast-paced environment.</li></ul><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Must-Have Skills</strong></div><ul data-end="2861" data-start="2228" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li data-end="2298" data-section-id="dk9v39" data-start="2228" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">5+ years of paid media experience with recent leadership experience.</li><li data-end="2361" data-section-id="yibqlz" data-start="2299" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Strong expertise in Google Ads/Paid Search and Meta.</li><li data-end="2414" data-section-id="13nyqyo" data-start="2362" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Direct-to-consumer (D2C) marketing experience.</li><li data-end="2480" data-section-id="1hxui4o" data-start="2415" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Experience managing large paid media budgets ($10M+ preferred).</li><li data-end="2580" data-section-id="13l4qu6" data-start="2481" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Deep understanding of attribution, incrementality, iROAS, geo testing, and marketing measurement.</li><li data-end="2659" data-section-id="1atlok6" data-start="2581" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Experience partnering with agencies and interpreting MMM/attribution models.</li><li data-end="2768" data-section-id="10qo3m3" data-start="2660" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Executive-level communication skills with experience presenting performance insights to senior leadership.</li><li data-end="2861" data-section-id="akjlcb" data-start="2769" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Proven ability to operate independently and lead in highly cross-functional organizations.</li></ul><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Plusses</strong></div><ul data-end="3250" data-start="2882" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li data-end="2928" data-section-id="1vqg0ln" data-start="2882" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Healthcare or regulated industry experience.</li><li data-end="3023" data-section-id="6mjppa" data-start="2929" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Experience with Connected TV (CTV), Affiliate Marketing, YouTube, or emerging paid channels.</li><li data-end="3076" data-section-id="pnktho" data-start="3024" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Familiarity with Answer Engine Optimization (AEO).</li><li data-end="3150" data-section-id="jjjk98" data-start="3077" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Experience working alongside data science or marketing analytics teams.</li><li data-end="3250" data-section-id="1mzunom" data-start="3151" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Experience leading performance marketing during periods of rapid growth or organizational change.</li></ul><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><strong fr-original-style="" style="box-sizing: border-box; font-weight: bold; font-family: inherit; font-size: inherit;">Compensation</strong></div><ul data-end="3601" data-is-last-node="" data-is-only-node="" data-start="3276" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit; margin-top: 0px; margin-bottom: 10px;"><li data-end="3321" data-section-id="1f2oda7" data-start="3276" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Contract: Competitive hourly rate up to 100-125/hour, dependent on experience</li><li data-end="3385" data-section-id="l7sxcj" data-start="3322" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">40 hours/week preferred</li><li data-end="3559" data-section-id="1fi09yx" data-start="3386" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Initial engagement through October 2026, with strong likelihood of extension through February 2027</li><li data-end="3601" data-is-last-node="" data-section-id="mz8goj" data-start="3560" fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">Target start date: August 10, 2026.</li></ul><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">For additional information or to apply, please contact Bethany Moulthrop at <a fr-original-style="" href="mailto:bmoulthrop@talener.com" style="box-sizing: border-box; user-select: auto; background: transparent; color: rgb(0, 112, 192); text-decoration: none; font-family: inherit; font-size: inherit; cursor: pointer;">bmoulthrop@talener.com</a></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"><br fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;"></div><div fr-original-style="" style="box-sizing: border-box; font-family: inherit; font-size: inherit;">#LI-REMOTE</div>”,”employmentType”:”CONTRACTOR”,”hiringOrganization”:{“@type”:”Organization”,”name”:”Talener”},”jobLocation”:{“@type”:”Place”,”address”:{“@type”:”PostalAddress”,”streetAddress”:null,”addressLocality”:”New York”,”addressRegion”:”NY”,”postalCode”:null,”addressCountry”:null}},”title”:”Interim Director of Performance Marketing”,”url”:”https://talener.com/jobs/?cjobid=BA835950716&rpid=1668787&postid=O3u_1Sppb3g”,”identifier”:{“@type”:”PropertyValue”,”name”:”Talener”,”value”:null}}